If you don't have a Google Account yet, you'll need to get one to make use of the following free tools.
- Google Webmaster Tools
Google Webmaster Tools provides you with detailed reports about your pages' visibility on Google. To get started, simply add and verify your site and you'll start to see information right away. - Google Website Optimiser
Optimizing your landing pages and your website is a proven means of increasing your conversion rates and realizing improved ROI. Google’s Website Optimizer makes it available to anyone who wants to start testing. - Google Grants
Google Grants is a unique in-kind donation programme that awards free AdWords advertising to selected charitable organisations. - Google AdWords Keyword tool
Use the Keyword Tool to get new keyword ideas - Google search-based keyword tool
The Search-based Keyword Tool provides keyword ideas based on actual Google search queries, matched to specific pages of your website. - Google News publishers' help centre
Tips and tutorials on using Google News (publishers) and other answers to frequently asked questions.
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