Many people have a short list of favourite websites they use every day, whether it's for information, socialising, entertainment or other purposes. When looking for new information (such as train times, booking holidays etc.) people will usually turn to search engines to point them in the right direction. 90% of people in the UK use Google as their choice of search engine, so it's crucial that your organisation is making it easy for Google to find and index you.
Luckily, making sites appeal to Google is almost exactly the same as making your site appeal to your readers. In fact, Google says you should "make pages primarily for users, not for search engines".
This brief guide will show you how you can improve your website's performance, ame it more interesting and relevant to your readers and make it Google-friendly purely through the words you write.
- How people read on the web
- How robots read the web
- Step 1: Plan
- Step 2: Write
- Step 3: Publish
- Step 4: Promote
- Step 5: Evaluate
- Step 6: Optimise
- Free and essential Google tools
- Useful links
- Writing for LinkedIn
Next: How people read on the web